Where to Start:
Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do.
You should determine what you are able to spend for your marketing budget, spend it, and determine the maximum number of leads that you can create.
Here is the reality behind it: Unfortunately they won't all call. However, a good deal of them very well may and making sure that your traffic in is not more than you can handle is something to think about. bestbiznes.com/top-5-benefits-of-direct-mail-marketing-campaigns/
Truthfully, there is no sure way to tell exactly how many people will call if you haven't done this type of marketing before. Think of it this way.
What would happen if they did all call? You may not be able to handle all of them, but you would handle as many as you possibly could, right?
Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do.
You should determine what you are able to spend for your marketing budget, spend it, and determine the maximum number of leads that you can create.
Here is the reality behind it: Unfortunately they won't all call. However, a good deal of them very well may and making sure that your traffic in is not more than you can handle is something to think about. bestbiznes.com/top-5-benefits-of-direct-mail-marketing-campaigns/
Truthfully, there is no sure way to tell exactly how many people will call if you haven't done this type of marketing before. Think of it this way.
What would happen if they did all call? You may not be able to handle all of them, but you would handle as many as you possibly could, right?
Marketing
You saved $400 in marketing money but you had enough down time where you could have closed quite a few more sales than you did.
The question now is "Which gives me more money in my pocket? Saving $400 on marketing or closing quite a few more sales and earning an extra couple of G's potentially."
More than likely the answer is to spend as much as you possibly can on your marketing, right?
By spending all that you can afford on marketing when you start a program you maximize your income almost immediately. www.interlogicbmn.com/2017/how-facebook-ads-can-enhance-direct-mail-campaigns/
The question now is "Which gives me more money in my pocket? Saving $400 on marketing or closing quite a few more sales and earning an extra couple of G's potentially."
More than likely the answer is to spend as much as you possibly can on your marketing, right?
By spending all that you can afford on marketing when you start a program you maximize your income almost immediately. www.interlogicbmn.com/2017/how-facebook-ads-can-enhance-direct-mail-campaigns/
Time to Track Results
Hopefully you have more than one way that you try to recruit new customers. So how do you know which ones are working and which aren't? Set up a system to track the results.
Postcards
Now let's assume that you have been sending out postcards for a while and you have a good number of calls coming in. If you ask the question "So how did you hear about our company?" they may respond, "I got your postcard in the mail."
But, by now you have mailed postcards to 4 different lists, 3 times each. How do you tell which list and which mailing this customer was from?
But, by now you have mailed postcards to 4 different lists, 3 times each. How do you tell which list and which mailing this customer was from?
Name Your Lists
Give each list a name and work the date into your marketing code as well. And the only thing your representatives have to ask is "Would you mind reading me the marketing code above your address?"
This code should give you all the info that you need to know and help you keep your Marketing Results Tracking as accurate as possible.
Try not to operate off of assumptions about "how to market" if you haven't educated yourself. And make sure you collect all the data and make your future marketing decisions based on the facts.
This code should give you all the info that you need to know and help you keep your Marketing Results Tracking as accurate as possible.
Try not to operate off of assumptions about "how to market" if you haven't educated yourself. And make sure you collect all the data and make your future marketing decisions based on the facts.