Is Direct Mail An Old School And Out Of Date Marketing Method?
Without a doubt, advancements to technology have certainly opened the doors to new methods of marketing.
With so many options in the way of digital marketing some of us may find ourselves asking if direct mail is an old, outdated marketing method.
The answer is NO. Absolutely not!
With so many options in the way of digital marketing some of us may find ourselves asking if direct mail is an old, outdated marketing method.
The answer is NO. Absolutely not!
Marketing Strategies
Using good direct response marketing techniques and strategies is a tried and true way to market your business. interactive-marketing.net/how-does-direct-mail-work/
Direct mail, if done properly, will never be out of date. After all, look how long it's been working as an effective marketing strategy already.
Direct mail, if done properly, will never be out of date. After all, look how long it's been working as an effective marketing strategy already.
Address & Mailbox
Believe it or not, everyone is not on the internet.
But everyone with an address has a mailbox. A physical mailbox they walk up to on a regular basis and get things out of.
Everyone has one of those! Check out some more info here: www.bestcompanyforyou.com/category/blog/
But everyone with an address has a mailbox. A physical mailbox they walk up to on a regular basis and get things out of.
Everyone has one of those! Check out some more info here: www.bestcompanyforyou.com/category/blog/
Piles of Mail
What happens when people go to their mailboxes? Most of the time they bring the mail into the house and they sort it into piles. Pile A is stuff they go through immediately.
There's usually a B pile for the bills. And then there's pile C; and pile C is full of the advertisements, postcards and all the other marketing material that they're pretty sure they don't want.
There's usually a B pile for the bills. And then there's pile C; and pile C is full of the advertisements, postcards and all the other marketing material that they're pretty sure they don't want.
Direct Mail
Are you still convinced that direct mail is old school? If you're not convinced, then you might want to look at some of the Fortune 500 companies like American Express, Hewlett Packard and so many more.
Every one of them uses direct mail as part of their marketing plan and strategy.
Every one of them uses direct mail as part of their marketing plan and strategy.
Dan
A very inspirational and intelligent marketing coach, Dan Kennedy says this about direct mail. Having a direct mail campaign that works, the only way to have sustainability and stability in your business.
If you're not using direct mail in your marketing right now, you should consider adding it to the mix.
If you're not using direct mail in your marketing right now, you should consider adding it to the mix.
Direct Mail Letters To Contact Defaulted Homeowners
In the old days it used to take a lot of time to find and contact all of the default mortgages out there. Now, it is way easier these days to find the names of homeowners in pre-foreclosure than it used to be and as a result contacting them is easier too.
Looking for the Foreclosures
In the old days you used to have to go down to the courthouse and scroll through the lists of homes in foreclosure on microfiche in order to find pre-foreclosure deals that fit your needs and get the names of potential sellers that you could send letters to.
In fact, if you wanted you could still do this.
Some suggest being prepared to send out your direct mailing letters to defaulted homeowners up to seven times before you'll get a response. That's the average number of times someone needs to see a piece of information before they'll act on it.
In fact, if you wanted you could still do this.
Some suggest being prepared to send out your direct mailing letters to defaulted homeowners up to seven times before you'll get a response. That's the average number of times someone needs to see a piece of information before they'll act on it.
